Jozefina Cutura

Bosnian Businesswomen: Rebuilding a Nation

by Jozefina Cutura
- USA -


With Hillary Clinton’s recent campaign for the presidency in the United States at its end and women leaders taking charge in countries from Chile to Liberia, women’s advances in politics are making headlines. But in countries around the world, especially those recovering from conflict like Bosnia and Herzegovina, women are making strides in the business arena too.


Women entrepreneurs in Bosnia are helping rebuild the country's economy. Photograph courtesy of MI BOSPO.
When ethnic conflict broke out in 1992, Ružica fled with her husband and two children to Serbia, working various menial jobs to help put food on the table. But when the family returned to their ravaged home in Bosnia, Ružica decided to take matters into her own hands.

“In Skelani I saw a kiosk that was in a fairly good shape, so I decided to invest in opening it,” she says in an interview. Skelani is in a remote region of Bosnia that is poorly accessible by roads and has seen a large number of people emigrate elsewhere since the war. Despite the town’s remoteness and its shrinking population, Ružica remained undeterred. Initially, as people continued to move away, her profits were low. But she persevered and today Ružica’s convenience store has an excellent reputation in the community, steadily attracting customers from across the region. She employs four female workers and has created a stable source of income for her family.

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