by Rasa Balockaite, Eurozine, Austria - "Go West", a 1970s song by the Village People, was popularized again in 1993 by the Pet Shop Boys, which bestowed the phrase with new connotations. Before the 1990s, in the United States at least, "Go West" would refer to the victorious conquest of the West in the nineteenth century or, even more likely, to the appeal of the youth movements in San Francisco and other West Coast cities in the 1960s.