• Director of the Sundance Institute Documentary Film Program Cara Mertes; CEO of the Skoll Foundation Sally Osberg; Nobel Prize–winning economist Muhammad Yunus; and To Catch a Dollar Producer/Director Gayle Ferraro. Photo by Jessica Mosby. •

It’s easy to get caught up in the glitz and the glamour of Sundance. While walking to the Canada party (as in a party to celebrate Canadian films at the festival), I had to walk around a crowd trying to catch a glimpse of The Runways’ stars, Kristen Stewart and Dakota Fanning, through the Bing Bar’s large glass windows. Waiting outside in the cold just to see a celebrity at a film’s premiere party is not how I want to spend my Sunday night. But to each his (or her) own!

At the To Catch a Dollar press conference today I was in the same room, and actually rather close, to a real celebrity: Nobel Prize–winning economist Muhammad Yunus. The press conference was particularly inspiring as Yunus spoke proudly of the documentary, which chronicles his first American branch of the Grameen Bank in Queens, New York. The attendees (Sally Osberg, CEO, Skoll Foundation; Cara Mertes, Director, Sundance Institute Documentary Film Program; and Gayle Ferraro, Producer/Director of To Catch a Dollar) all spoke of exciting new collaborations between social entrepreneurs and documentary filmmakers. Ferraro developed To Catch a Dollar as part of the Sundance Institute Documentary Film Program, and it might just be the first film in a new genre of documentary films focused on social entrepreneurship. And Muhammad Yunus might just be my most exciting celebrity sighting of the festival!